Good Afternoon on the precipice of both the full moon and Summer Solstice this evening! Getting ready to leave for school after this. Should be an interesting time in Manhattan.
So, now that there are ten days left to the campaign, I've been meaning to mention that we revamped the entire thing except for the rewards; the video was too long, and it didn't really explain specifically enough what our goals were. The campaign has really become about the book, and not the oversized pieces of art. The oversized pieces have become "stretch goals" (what we will produce if we go 3g past our goal). but will be created nonetheless - especially if someone backs the entire collection at 10g. I was inspired by Brandon Stanton's commencement speech at Wagner College here on Staten Island, and while a lot of it stuck with me, one thing resonated loud and clear - if I didn't just put the Kickstarter out there, if I waited until it was ready, it would never get done. That's how he got started with his "Humans of New York" page. Originally, he had planned to photograph and interview people and create a map, but the map never happened because the HONY page took off on a life of its own, and I'm proud to say that I not only backed his very first book that was promoted in cooperation with Tumblr (I have a beautiful HONY tote bag!), but I preordered several of those books, and also pre-ordered his next two books as gifts as well. If Brandon can do it, I can do it. You can do it.
So, I stuck with the June 1 launch date - even though I was having a lot of trouble with the video and the message - because I knew if I kept putting it off until it was perfect, it would never get done. And you know what? It was far from perfect. So was my marketing scheme. But that's OK; if I can't take risks, what good am I? At least I got the campaign out there like I had planned. It's real. I need help getting the word out, so pardon my request that you share this blog post!
Please check out the updated video and you'll see what I'm talking about. I agonized over my video for weeks and weeks and weeks. The rest of this campaign was ready *months* ago (except for the social media plan, which I now have), and the first video was almost seven minutes long and really ridiculous. I finally got it under 1:45, and the message is now much more clear and concise. Please take a look! http://bit.ly/CathleensScene Thank you!